Doing the things that matter (Part 2)
The middle: recalibration. Stages 1 to 3, feedback and managing expectations. By the middle of a project, the client will have made comments on stages 1 and 2. Use each stage as another calibration point; they will let you know whether you are on point, verbally or in the comments.
Use these calibration points to discuss the artwork. Too much of something, or too little? Check in and confirm the intent of those comments, and never assume. Use examples and images to confirm understanding, confirm the plan for the next stage, and manage those expectations. Discuss the due date, delivery and downloads through Propagio, then book in the next meeting or stage.
This closes the loop.
The end: the final stages, delivery and archive. Some smiles should have started by now; things have progressed nicely through the system. The clients are happy and have enjoyed the journey you have taken them on. Helping them manifest their vision or imagined ideas is priceless, and a truly satisfying achievement as an artist.
A clear sign things are going well is when clients start talking about upcoming projects. If you are happy with said client, find out when they are coming up and pencil it in.
By now the final version is 99.9% complete; it typically involves a couple of minor colour or shade adjustments. Minimal comments are a positive sign. Confirm the due date, delivery and downloads through Propagio, and confirm final payment has been made.
Closing a project in Propagio
Five steps, in this order.
Release the work
Once final payment is confirmed.
- Turn off watermarking
- Turn on downloads
- Upload the final renders using the naming and delivery conventions
Close it out
The part that earns the next project.
- Send a note to say thank you genuinely
- Archive the project once the client has had a week to download, and send a reminder first
Once again, this closes the loop, maintains the relationship, and over time, clients return.
I hope this helps someone,
Thanks for reading.
Luke